7 Tips for Making Explainer Videos that Engage Customers
The use of animated explainer corporate videos has skyrocketed in recent years.
People have been consuming video marketing content like crazy, thanks to the availability of fast internet.
As we speak about one of the most effective forms of video marketing, we want to share a few tips that will successfully help you in engaging your customers:
1) Your HERO — Script:
The one thing that will take you places is your script. It is your foundation on which the entire explainer video will be built.
Wait! Before you jump into the cycle of write-edit-cut repeat, understand your target audience.
Look into their interests, habits, buying behavior, and all those buyer persona elements that could affect your script.
Whether you create the video yourself or through an explainer video agency, make sure that your script is customer-centric, not product-centric.
2) Features TELL. Benefits SELL:
Remember this? You can incorporate this in your corporate explainer video while creating one for your client or business.
You would want to put your most exciting feature across, but hey! At this moment, it’s about your customers and how the product/service can benefit them.
For example — Your car is equipped with the most advanced engine on the planet.
What if your explainer video speaks about covering X kilometers of distance in fewer hours with the new engine in comparison to other cars rather than speaking about the technical aspects?
It sounds more confident and realistic, right? You get the idea.
3) KISS [Keep It Simple & Silly]
The aim here is to stick to the point. Beating around the bush will result in a loss of plot and attention for your viewers.
We mean that when you focus on the central idea without creating confusion for your audience, you have partly won the battle!
Now your CTA will take care of the rest. Make sure to craft one which is actionable and thought-provoking.
4) Voice-Over Narration:
Just like how sports are incomplete without their fans, your video is incomplete without a voice-over.
Don’t become the next addition to the list of creative professionals who go heavy on infographics and ignore the voice-over element.
A voice-over artist will skillfully add a touch of personalization to your explainer video.
And they don’t cost an arm and leg. Investing in them is worthy enough to justify the benefit that they will bring along.
5) Tone of the video:
The tone you set will determine the success or failure of your video.
The reason, it will affect the background universe and the vibe that your animation carries.
Setting up of tone depends on the nature of your product/service and the agenda on which the video has been created.
6) Cool BG Music:
Music keeps us going. Any track as far as it suits your video’s environment will do good.
Without background music, explainer videos feel lifeless.
The right track will set up the whole mood and the wrong, destroy it.
Also, it helps in building user engagement as viewers feel connected.
7) Market it efficiently:
Spreading the word is crucial for the success of your corporate video.
We breathe in a world that is tech as well as media savvy. You have a golden opportunity to use social media platforms as your launchpad for success.
You need not necessarily choose the path of paid marketing services as the free options are great in themselves.
What’s important is to study the market and strategize a plan keeping in mind your target users.
Final Words:
For businesses, explainer videos are not just mere content tools.
In fact, they are marketing weapons that can be leveraged to gain maximum advantage in terms of attracting potential customers toward your product or service.
To conclude, we are pretty confident that after following the above-mentioned tops, you will come up with an excellent explainer video.
As an explainer video company specializing in creating animated videos for leading startups and organizations, we deeply look into our client’s requirements and come up with a video that helps them attain their goals.
